An iPhone app game that focuses on denying claims to win “points” is reinforcing the negative stereotypes associated with those involved in the insurance adjustment process.

Onyxx Design’s “Claim Denied!” app for iTunes puts anyone with an iPhone or other compatible gadget in the role of a young claim adjuster at a private health insurance company. The player stands on top of a hospital roof and uses a “denied” rubber stamp as a weapon against incoming patients.

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