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Disciplines of Success

Jack Burke writes how agencies can be successful through sales and marketing.

By Jack Burke | Updated on November 02, 2010

Ever wonder why one person or company is so successful, while others seem to be “also rans”? The key difference is discipline. Now, if your mind works like mine, the word “discipline” evokes images of punishment. So before managers start thinking that they need to promote that sort of discipline, let’s look at the definition. According to Webster, discipline means “instruction, teaching, learning; training that corrects, molds, or perfects the mental faculties or moral character.”

Related: Read Jack Burke’s previous column, “Producers: Plan or perish”

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