The soft market has prompted insurance companies to look at document management in a new way, but some insurers are confused about the technologies, according to an industry report.

Investments in technology have been investments in selling "as a means to get new business, not on servicing policies better," said Nicolas Michellod, a senior analyst in Celent's insurance practice.

"Now with the market the way it is, it is more difficult to get business so insurers are looking at ways to get to know their customers and business partners," said Mr. Michellod, author of a new report, The Market Dynamics of Document Management.

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