The presidency of the Florida Surplus Lines Association (FSLA) is a two-year commitment. We talked with President Bruce Bowers when he assumed the post in 2009. As he moved into his second and final year, Bowers talked with Florida Underwriter again about FSLA, surplus lines business in Florida, and the Florida insurance marketplace in general.

Q. Let's look at a few of the initiatives and goals you outlined for FSLA a year ago. First, can you tell us how FSLA has done in its efforts to attract new members and associate members?

A. Our goal last year was to grow our regular membership by at least 15 percent, and I am happy to report that we were successful in doing so. Our membership and associates have been very supportive throughout this past year, culminating in the largest attendance and sponsorship ever for our 2010 convention. During most of the past year our focus was almost exclusively on regular membership growth, and now we're going to devote some of the same energy and resources toward our potential associate members. We have just completed a mailing to prospective carriers and vendors and others that would qualify as associates, and I am expecting great results from that effort as well.

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