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Using High Tech to Be High Touch

As the saying goes, there's only one chance to make a first impression. In the insurance business, oftentimes that chance happens when claims occur.

By Michael P. Voelker | Updated on July 11, 2010

As the saying goes, there’s only one chance to make a first impression. In the insurance business, oftentimes that chance happens when claims occur.

The good news is insurers not only understand this reality but do a decent job of creating a positive first impression.

“Whether it’s home or auto, customers who are unlucky enough to find themselves having to file a claim are extremely pleased with the handling of that claim,” reports Jeremy Bowler, senior director of the insurance practice at J.D. Power and Associates.

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