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Producers: Plan or Perish

Jack Burke explains why and how businesses need to plan to succeed.

By Jack Burke | Updated on July 05, 2010

In the forests of South America exists the isolated, pre-Columbian civilization of the Kogi. The Kogi are known as thinkers with a complex and rich intellectual structure. Their god is Aluna, a god of thought, imagination, memory and possibility. In the spirit of their god, the Kogi believe that first comes an idea (imagination), followed by a process of thinking through all the possibilities of that idea, before development of a plan and subsequent action.

I use the example of the Kogi in my book, “Creating Customer Connections,” to illustrate that businesses need to plan if they hope to succeed. Those plans should be built upon the individual sales, marketing and service plans prepared by the various divisions within the organization.

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