Selling personal lines insurance products to the lesbian, gay, bisexual and transgender (LGBT) community is part of a diverse marketing strategy that an agent or broker can use to gain additional clients.
According to Diversity Inc. magazine, between 15 to 16 million adult Americans, which translates to at least 6 percent of the U.S. population, identify themselves as lesbian, gay, bisexual or transgender, but many estimate the actual percentage to be about 10 percent. Also worth noting is that members of the LGBT community have a large network of people who support them. According to Diversity Inc., 78 percent of LGBT people and their friends or relatives would switch brands to the companies that are known as LGBT friendly.
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