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Let's Make It Easy Being Green

It's June, and time for our green insurance issue.

By Laura Mazzuca Toops, Broker Editor | Updated on June 02, 2010

It’s June, and time again for our annual green insurance issue. We first started covering the nascent green insurance industry in 2008, when many insurers and agents/brokers were still feeling their ways around the risks inherent in green building technology. Since then, the green market has exploded–more insurers are offering more coverage, and the original construction focus has expanded to include professional liability, manufacturing, green building leases and more. This month’s feature article on growing green business takes a look at everything green, and includes a wide array of sources talking about their experiences with this specialized market. Insurance expert Dave Lenckus writes the article, and I had the pleasure of working him with years ago on another insurance publication. It’s a solid snapshot of what’s going on right now with green insurance, and why smart agents and brokers are learning everything they can about it. (To get a former agent’s perspective on how to go green, read “Why agents need to know green,” an exclusive article by green insurance consultant Skip Rawstron.)

The word “green” has both positive and negative connotations. Although it’s been used to mean inexperienced, it’s also associated with youth, freshness and new ideas. With that in mind, I’d also like to introduce a new feature starting in the July magazine: the AA&B nexGens Initiative (nGI), a forum for young insurance professionals to network, share their stories, and help each other succeed.

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