Search
 

Have It Your Way

The pairing of service and technology hasn't changed since that time nor, I suspect, will it ever change. What has changed is the level of technology and the intensity of customer demand and expectations.

By Rick Gilman, APR, CMP | Updated on June 01, 2010

The 1974 ad campaign for Burger King, “Have it Your Way,” appealed to the young crowd and their rebellious ways and demand for quality products without sacrificing the “fast” in fast food.

In 1974, I was in my junior year at college (Rensselaer Polytechnic Institute in Troy, N.Y.) and for some reason–most likely its availability at the wee hours of the morning after pulling an all-nighter in the design studio–Jack-in-the-Box was definitely the burger of choice. (There also was a tiny hole-in-the-wall fast food place that was one of a kind, selling 2-inch long hot dogs with everything on them, but that’s a whole different story.)

Want to continue reading?
Become a Free
PropertyCasualty360 Digital Reader.

INCLUDED IN A DIGITAL MEMBERSHIP:

  • All PropertyCasualty360.com news coverage, best practices, and in-depth analysis.
  • Educational webcasts, resources from industry leaders, and informative newsletters.
  • Other award-winning websites including BenefitsPRO.com and ThinkAdvisor.com.

Already have an account?

NOT FOR REPRINT

© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.

Recommended Stories

PropertyCasualty360

Join PropertyCasualty360

Don’t miss crucial news and insights you need to make informed decisions for your P&C insurance business. Join PropertyCasualty360.com now!

  • Unlimited access to PropertyCasualty360.com - your roadmap to thriving in a disrupted environment
  • Access to other award-winning ALM websites including BenefitsPRO.com, ThinkAdvisor.com and Law.com
  • Exclusive discounts on PropertyCasualty360, National Underwriter, Claims and ALM events

Already have an account? Sign In Now
Join PropertyCasualty360

Copyright © 2024 ALM Global, LLC. All Rights Reserved.