The 1974 ad campaign for Burger King, “Have it Your Way,” appealed to the young crowd and their rebellious ways and demand for quality products without sacrificing the “fast” in fast food.

In 1974, I was in my junior year at college (Rensselaer Polytechnic Institute in Troy, N.Y.) and for some reason–most likely its availability at the wee hours of the morning after pulling an all-nighter in the design studio–Jack-in-the-Box was definitely the burger of choice. (There also was a tiny hole-in-the-wall fast food place that was one of a kind, selling 2-inch long hot dogs with everything on them, but that’s a whole different story.)

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