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Consumer Demand Will Speed Up Real-Time Adoption By Agents, Carriers

In the insurance industry, good communication between carriers and agents has always been essential, particularly when a carrier's ability to work effectively with agents has such a clear bottom-line impact.

By Clare Denicola | Updated on May 23, 2010

In the insurance industry, good communication between carriers and agents has always been essential, particularly when a carrier’s ability to work effectively with agents has such a clear bottom-line impact.

What has changed over the years is the role technology plays in supporting this relationship. The Web has made instantaneous communication possible, and insurance buyers have come to expect rapid response from carriers and agents as evidence of their ability to provide good service.

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