In the insurance industry, good communication between carriers and agents has always been essential, particularly when a carrier's ability to work effectively with agents has such a clear bottom-line impact.
What has changed over the years is the role technology plays in supporting this relationship. The Web has made instantaneous communication possible, and insurance buyers have come to expect rapid response from carriers and agents as evidence of their ability to provide good service.
Real-time processing is the technology that brings this type of communication to life in insurance. By eliminating duplicate data entry, streamlining workflows and putting essential data at the fingertips of agents, real time is transforming the industry to create more efficient links between insurance companies and their agents.
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