Think of real-time technology processing–the ability to access carrier information through an agency management system immediately–as a recently planted lawn with lots of young grass, but also some patches of brown.
That is where we are today as an industry with real-time implementation. We have certainly enhanced the value of the property, but we have more to do to continue to improve it.
Nurturing a perfect lawn takes time, but it is a journey worth taking because in the end the property will be even more valuable. Perhaps more important, it will be a place people enjoy and others will want to visit.
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