Market and intelligence assessment tools and the ability to integrate market and customer information now are available to insurance companies with the announcement of an alliance between Structured Stream LLC and Oxxford Information Technology.

Structured Stream is an insurance business intelligence, data solutions, and analytic services company that focuses on helping insurers construct the business intelligence and business development systems that are keys to sustainable revenue flows. Structured Stream has incorporated into its Web-based solutions the market insight and analysis tools developed by Oxxford, along with mapping capabilities.

Once insurers have completed their market analysis work and identified their target market selection, Linkage 360, an Oxxford-powered tool being deployed by Structured Stream, can link a business to its owner's individual consumer record, or vice versa. This capability provides a 360-degree view of account potential for insurers. Linkage 360 records also may include the ability to identify home-based businesses, OSHA inspections, and several exposure and financial risk factors, among other things.