NU Online News Service, May 3, 10:50 a.m. EDT
The National Association of Professional Insurance Agents' branding campaign is now available in Spanish, the association said on Friday.
The Alexandria, Va.-based association said it unveiled a series of 25 Spanish radio advertisements as the latest phase of its Local Agents Serving Main Street America branding campaign.
PIA said the ads complement the 28 English radio ads and 251 English print ads already available to its members.
"The addition of Spanish radio advertising to the PIA branding program is a very exciting opportunity for PIA members," said PIA National President Jon Spalding. "PIA members are increasingly marketing to Hispanic insurance consumers, who make up a growing share of the insurance buying public."
The ads are available free of charge to members. Like English radio and print ads, the new radio ads can be used to promote an agency generally, or they can be used to specifically support auto, home or commercial insurance sales. Each radio ad can be tagged with a PIA member agency's contact information, and optionally, the name of a company they represent.
"PIA's new Spanish radio ads stress the personal service and choice that only professional independent insurance agents provide," said PIA National Executive Vice President and Chief Executive Officer Len Brevik.
A PIA spokesman said in an e-mail that the association is in the final stages of putting together print advertising and intends to roll that part of the program out within a month.
Additional information about the ads is available at www.pianet.com/piabrandingprogram.
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