If vendors want to build relationships with adjusters and increase market share of services they provide to claims, then they must understand their role in fulfilling the adjuster's ultimate objective.
Whether they are staff employed by the insurer or independent adjusters, the ultimate objective is to provide competence, cost efficiency, and expediency in the resolution of a claim. This is true whether you're describing a one-person claim office or a multi-national claim administrator with hundreds of thousands of claims.
Resolution of a claim means that it will be properly investigated. Resolution does not always mean a claim will be paid. It does not mean that a claimant or an insured will be happy. Moreover, it does mean the terms of the policy will have been fulfilled. Sometimes these terms call for payment and sometimes not. At times, the payment may be perceived to be deficient. Usually this perception of deficiency betrays a lack of understanding of policy terms.
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