Tom Crawford, who has worked in the insurance industry for more than 45 years, retired as chairman of the board for Crawford & Company in December 2009. Claims' Editor in Chief Eric Gilkey spoke with him to find out more about his achievements, how he sees the independent adjuster industry changing, and his retirement plans.
You've worked for carriers like Allstate and CNA, served as CEO and president of several companies, and even founded your own insurance company. For which insurance-related achievement are you proudest?
I think that would have to be the building of Southern Heritage Insurance Company. That was a publicly held company specializing in personal lines and, at the time, was the first insurance company of its kind to be formed in this country since 1950. More than 50 percent of the company was owned by independent insurance agents, and I have a great affinity for them. I think they are some of the greatest businesspeople in the country. I'm also proud of the fact that I raised funds for the company by becoming a licensed stockbroker and selling stocks for $2 and $3 a share to raise a total of $6.5 million. Starting this type of insurance company isn't something that's done every day, so as far as I'm concerned that's the number one achievement for me.
How has the independent adjusting industry changed over the years? How does it differ from when you began working in the industry in 1965?
The core of adjusting has remained the same: Obtain a quality settlement and pay a dollar-for-dollar claim. But the technology we use to support adjusters and manage claims has certainly changed how we get to that settlement. On the adjuster side, instead of a pencil and paper, we use tablet computers in the field. We can use Google Earth to look at an area both before and after a storm. From an enterprise perspective, technology allows us to handle claims consistently, in one format, throughout the entire world. We can monitor claims and understand their status in real time, as we do in the Crawford Command Center in Atlanta. Technology has already had a significant impact in terms of our operations and the quality and outcomes we offer clients, and it's clear that it will have an even greater impact in the future.
Are there any memorable events that resonate in your memory?
The destruction caused by Hurricane Katrina is something I will never forget. I was in Mississippi within a day or two of the storm, and we toured the area. It was devastating. I've never seen anything like it, in terms of how severe it was and how far inland it went. I've been in the business a long time, but I've never walked down streets where everything was just gone.
What are your retirement plans?
I've retired three times, and each time I end up busier than I was before. I really enjoy teaching, and I'm very concerned about leadership in this country. Those are two areas where I'm focusing some of my efforts. On a professional level, I just started Crawford Corporate Coaching, which teaches executives about the management system I have used for over 30 years. That system has allowed me to establish successful environments and cultures in six different companies. I'm serving on three boards and was just named chairman of the board of Superior Access Insurance Services, an online insurance wholesaler.
My volunteer work includes leading the Atlanta chapter of a national servant leadership group called CEO Netweavers. We have a group of about 75 CEOs and partners who get together to help members transition into new roles, share our experiences, and work on service opportunities. We coach small companies that might be struggling and can't afford consultants, and we spread the word about servant leadership traits.
Also, one of my passions is public speaking, and I'm giving a lot of talks about business leadership and what we need to do to get more connected to people, communicate more effectively and demonstrate integrity in our organizations. We need to get away from some of the greed that has caused problems in organizations today and focus more on connectivity with employees. Employees should come first; it's the only way to offer great service to clients.
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