Social media sites such as Facebook, Twitter, and YouTube may be major global forces, but a review of such activity in Florida's insurance community shows limited engagement.
"We have discussed the use of social media but have not made any decision about it," said Sam Miller, executive vice president of the Florida Insurance Council. "We know the use of social media is something we should address. However, we are swamped with a number of crises right now. When we get beyond these crises we will look at it again."
The Florida Property & Casualty Association maintains a blog on its web site (www.fpcaonline.com) under "News" and posts new material 3-4 times per week, says Don Silver, a spokesman. Silver said the blog was redesigned last year and has not been promoted heavily, so traffic has been building slowly.
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