For years, the argument to legalize the use of marijuana has been that if you legalize it, you can regulate it. It may surprise you to hear this, but the same basic principle is one that the insurance industry should apply to social media.
Perhaps the most dangerous myth swirling around about social media is that it's just a fad. As we all know, fads run a predictable course and then fade away.
Those insurance organizations buying into the myth of social media as a fad could easily be tempted to turn a blind eye and not invest time, energy and talent into finding valuable ways to use social media, or to resist adopting a definitive social media policy to regulate it. That could have serious consequences.
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