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Agents Scramble To Begin Transition To New World Of Health Insurance Sales

Now that health reform legislation is a fact, all sectors of the insurance industry are scrambling to figure out how their end of the business will be affected.

By Arthur D. Postal | Updated on April 11, 2010

Washington

Now that health reform legislation is a fact, all sectors of the insurance industry are scrambling to figure out how their end of the business will be affected. Agents, in particular, are likely to be bombarded with questions from group and individual clients while having plenty of concerns of their own about where they will fit into the new system as the law takes effect over the next few years.

“We’re in a major pivot from the politics of health reform to its implementation,” said Joel Kopperud, a director of government affairs at the Council of Insurance Agents and Brokers.

“The Council is aggressively giving our members the tools and resources they need to service both existing and new relationships,” he added, noting that “the demand for clarity is huge.”

The problem is that there are far more questions than answers right now, with years to go until all parts of the massive health insurance reform bill fall into place, and many regulations to be written.

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