The year is well underway, goals are set and activity generated toward achieving those goals has begun. Or has it? Sales people have a wonderful way of looking forward. No matter what happened the year before, we are convinced this year is going to be different–and not just different, but better. Although this is commendable, there is a major flaw with this unbridled optimism. What is in your way of achieving your goals?

Simply deciding to make things better is a great first step, but it is just that–a first step. Everything that follows must be part of a plan to make you a more effective and efficient professional salesperson.

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