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Transparency of Social Media

The insurance industry has been beset with the need for transparency.

By Rick Gilman, APR, CMP | Updated on March 31, 2010

The insurance industry has been beset with the need for transparency. From how brokers are compensated and what market incentives are offered to place business with one company, to the security of client information and the management of data, our industry has been inundated with regulations and standards for ensuring complete transparency.

For many systems developers and solution providers, offering those qualities and features have become more important in marketing their products than ever before. The issue of transparency has, up until this point, been focused on what results from use of these tools and implementing new workflows. With the growing use of social media, the question of transparency in this environment has shifted more to how you use these new tools than what results from them.

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