Insurers can look at the tough economy as an opportunity to lower their property-casualty insurance premiums for their golf insureds, or they may increase their coverage to stay active in the industry. On the other hand, companies that were attracted to high premiums and invested in the stock market are now parting from the market and discontinuing services, leaving golf facilities hunting to get new carriers or to re-evaluate existing policies.
Because agencies must keep acquiring new business to keep their businesses afloat, the challenge is not only to retain existing golf course business, but to review a customer's losses and liabilities to suggest additional coverage–to both further protect the clients and tie them in more closely with the agency.
The big challenge, of course, is to achieve these goals in both a soft insurance market and in the midst of a recession that has severely cut into the average American's disposable income for luxuries such as golf.
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