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Avoid CRMM in Carrier Relationships

Carrier Relationship Mismanagement (CRMM) is practiced every day by 90 percent of agencies and brokers. That's the bad news. The good news is it leaves the door open for a lot of opportunity.

By Chris Burand | Updated on March 31, 2010

CRMM is a huge factor in many agencies’ profitability problems, yet it is absolutely possible to abolish it. In the worst situations, it is the result of laziness and addiction. In the best cases, CRMM is the result of lack of time, knowledge or both. If an agency’s managers have the discipline, the solution is simple and the results are powerful. Read a few tips to get your CRMM under control.

Read your company contracts

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