While insurers need to do a better job involving their producers in strategic and operational decisions, such communication must be a two-way street, with agents and brokers keeping their carrier-partners in the loop about where they stand.

I emphasized this point during a webinar hosted by Deloitte, which examined the results and implications of a "Producer Satisfaction Survey" the firm conducted last year in partnership with NU.

If you recall, when we first published the survey results in our Nov. 9, 2009 edition, I quoted the movie "Cool Hand Luke" and opined that "what we have here is a failure to communicate."

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