Search
 
Commentary

Agent-Carrier Communication Must Go Both Ways!

While insurers need to do a better job involving their producers in strategic and operational decisions, such communication must be a two-way street, with agents and brokers ...

By Staff Writer | Updated on February 24, 2010
string-talkWhile insurers need to do a better job involving their producers in strategic and operational decisions, such communication must be a two-way street, with agents and brokers keeping their partners in the loop about where they stand.

This point came up during a webinar yesterday hosted by Deloitte, which examined the results and the implications of the “Producer Satisfaction Survey” the firm conducted last year, in partnership with National Underwriter.

If you recall, when we first published the results of the survey on Nov. 9, 2009 (see http://bit.ly/3FqjhO and http://bit.ly/4Ar6d7) I quoted the movie “Cool Hand Luke” and opined that “what we have here is a failure to communicate.”

The survey found that while carriers tend to consult more frequently with their bigger producers than with smaller ones, even top producers rarely were “often” in the loop about initiatives in key areas such as marketing or claims. (See my editorial, “Can We Talk?” at http://bit.ly/aro2er).

Want to continue reading?
Become a Free
PropertyCasualty360 Digital Reader.

INCLUDED IN A DIGITAL MEMBERSHIP:

  • All PropertyCasualty360.com news coverage, best practices, and in-depth analysis.
  • Educational webcasts, resources from industry leaders, and informative newsletters.
  • Other award-winning websites including BenefitsPRO.com and ThinkAdvisor.com.

Already have an account?

NOT FOR REPRINT

© 2025 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.

Recommended Stories

PropertyCasualty360

Join PropertyCasualty360

Don’t miss crucial news and insights you need to make informed decisions for your P&C insurance business. Join PropertyCasualty360.com now!

  • Unlimited access to PropertyCasualty360.com - your roadmap to thriving in a disrupted environment
  • Access to other award-winning ALM websites including BenefitsPRO.com, ThinkAdvisor.com and Law.com
  • Exclusive discounts on PropertyCasualty360, National Underwriter, Claims and ALM events

Already have an account? Sign In Now
Join PropertyCasualty360

Copyright © 2025 ALM Global, LLC. All Rights Reserved.