Although independent agents and their carriers command 80 percent of the commercial lines market, they only write 34 percent of personal lines--a segment that's ripe for stability and growth, especially in today's uncertain commercial market. The newly launched Personal Lines Growth Alliance (PLGA) wants to change all that. A coalition of independent insurance agents, carriers, service providers and trade associations, PLGA's mission is to drive personal lines growth for independent agencies.
Headed by Steve Brooks, president of Steve Brooks Insurance Services in Westlake Village, Calif.--whose own agency's business is 65 percent personal lines--PLGA will show independent agents and brokers the potential for growth, share knowledge and resources and help position them with their consumers.
Read AA&B's feature story "Up close and personal" on successful personal lines strategies.
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