Earnest industry professionals will soon head to the city dubbed "the heart of Texas," to continue their claim education at this year's Property Loss Research Bureau/Liability Insurance Research Bureau (PLRB/LIRB) conference, which takes place at San Antonio's Henry B. Gonzalez Convention Center from March 21 to 24, 2010.

As one of the industry's most substantial and vibrant claim-oriented events, the conference will span 12 curriculum areas and offer more than 110 sessions, 240 presenters, and close to 300 exposition vendors covering a range of specialties, from restoration and adjusting to engineering.

At last count, the planning committee said it anticipates a healthy turnout -- between 1,800 and 2,000 attendees compared to last year's crowd of about 1,500. The strong presence and variety of vendors reflect the value and relevance of an event that, despite a sagging economy, continues to enable its core constituency to thrive.

Other factors driving attendance are the abundance of continuing education (CE) credit opportunities and a host of informative sessions covering emerging, often complex issues. Along with the usual show staples, the 2010 PLRB/LIRB conference will feature yet another accreditation opportunity and a newly instated educational program targeted to a younger demographic. "Core Claim Skills" is geared to educate adjusters with two-to-seven years of experience. The program consists of eight 90-minute classes divided evenly amongst two tracks: Property Claims and Casualty Claims.

Also new on this year's agenda is the opportunity for attendees to earn or renew National Flood Insurance Program (NFIP) Certification. To obtain accreditation, attendees must complete the seven-hour session in one day. This new course will provide a primer on the NFIP and the federal laws governing coverage and loss adjustment.

More information about the conference and specific sessions can be found at www.claimsconf.org.

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