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Curiosity Killed the Cat

Curiosity killed the cat, or so the saying goes. This can be especially true for those toying with social media and that have yet to develop a real strategy for handling the influx...

By Jennifer Overhulse-king | Updated on February 16, 2010
Curiosity killed the cat, or so the saying goes. This can be especially true for those toying with social media and that have yet to develop a real strategy for handling the influx and simultaneous outpouring of information generated by this phenomenon on a minute-by-minute basis. Social media is more than reconnecting with long-lost relatives and high school classmates, today it’s serious business.

In my experience, social media is user-generated content distributed through social interactions facilitated on an almost real-time basis by the Internet or other forms of electronic distribution. It all sounds innocent enough, but keep in mind as I told you above, social media is serious business. For insurance organizations and professionals, this contrast between a somewhat frivolous perception of social media and the reality of it as a business platform or tool is what makes it as dangerous as it is useful and effective.

Paying Attention Those paying attention know that social media is not a new concept. Contrary to popular belief, social media didn’t just appear on the scene when Gen X became old enough to use the Internet. Social media has been around for years, in forms you likely never identified as social media before. For example, email is a social media tool, as is AOL Instant Messenger, Internet message boards, and even Wikipedia.

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