Connecture, Inc., a provider of Web-based sales, service, and process automation solutions to the health insurance industry, has announced a marketing, technology, and reselling partnership with MedicareCRM.

Through this partnership, Connecture and MedicareCRM can offer customers an integrated solution via a series of real-time integration points between their online software platforms. The agreement also allows Connecture to resell MedicareCRM as part of the InsureConnect sales automation suite.

The advantage this partnership brings for health plans is the combined end-to-end solution will reduce acquisition costs and processing time while improving accuracy and increasing customer satisfaction.

"As healthcare reform becomes more of a reality, we have seen an increase in interest over the last year for a Medicare-centric CRM solution for our clients with a Medicare Advantage plan," says David Sockel, senior vice president of sales and corporate development for Connecture. "Regardless of potential impacts from healthcare reform, health insurance carriers continue to evaluate technology solutions that will help facilitate new membership growth more efficiently. Our partnership is a natural fit, and we're confident our combined solution will provide our clients the process efficiencies, membership growth, and customer service they expect."