Lloyd's may be the oldest and best known insurance market in the world, but that doesn't mean everyone understands how it works, or what it is capable of doing for buyers here in the United States, according to Hank Watkins, president of Lloyd's North America.

Mr. Watkins, who took office last August, appreciates how the Lloyd's brand can open doors for his market, but does not take anything for granted, he explained in a recent interview with National Underwriter.

Indeed, with a territory comprised of the United States and Canada, he knows he has his work cut out for him as a sort of evangelist for Lloyd's.

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