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The allure of the quick fix

Agents are facing the softest market since 1933 and many are scrambling to find growth anywhere they can. Some agents are truly scared, and when a person is scared, emotions often trump logic. Quick fixes, even if illogical, become irresistible.

By Chris Burand | Updated on January 31, 2010

Agents are facing the softest market since 1933 and many are scrambling to find growth anywhere they can. Some agents are truly scared, and when a person is scared, emotions often trump logic. Quick fixes, even if illogical, become irresistible.

In these times, the promise of easy growth is much like the Sirens of Greek mythology. These seductive women used their enchanting music to lure sailors to their deaths. Like the Sirens, the allure of easy growth can seduce and betray an agency. For some, the promise of easy growth through clusters and consolidators is irresistible. I realize I will not change every reader’s mind, but what follows are smart suggestions for those agents who will let logic rule rather than succumbing to the Sirens’ call.

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