February is the month of love and we all know strong relationships are built on a foundation of love. So if agents claim that the foundation of their businesses is strong client relationships, doesn’t it logically follow that agents and clients should be in love?

No, not the “might as well face it, you’re addicted to love” kind of love. Maybe more like the wonderful song from “Fiddler on the Roof”: “Do you love me? Do I what?” When Tevye and his wife eventually realize that after 25 years, “I suppose I do” is the answer, their discovery is still as warm and glowing as any Romeo and Juliet may have conjured in their wildest teenage angst. Similarly, in the beginning your relationship with your customers was more like Tevye’s arranged marriage. But after all these years, do they suppose you love them, too?

Want to continue reading?
Become a Free
PropertyCasualty360 Digital Reader.

INCLUDED IN A DIGITAL MEMBERSHIP:

  • All PropertyCasualty360.com news coverage, best practices, and in-depth analysis.
  • Educational webcasts, resources from industry leaders, and informative newsletters.
  • Other award-winning websites including BenefitsPRO.com and ThinkAdvisor.com.

Already have an account?


NOT FOR REPRINT

© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.

PropertyCasualty360

Join PropertyCasualty360

Don’t miss crucial news and insights you need to make informed decisions for your P&C insurance business. Join PropertyCasualty360.com now!

  • Unlimited access to PropertyCasualty360.com - your roadmap to thriving in a disrupted environment
  • Access to other award-winning ALM websites including BenefitsPRO.com, ThinkAdvisor.com and Law.com
  • Exclusive discounts on PropertyCasualty360, National Underwriter, Claims and ALM events

Already have an account? Sign In Now
Join PropertyCasualty360

Copyright © 2024 ALM Global, LLC. All Rights Reserved.