February is the month of love and we all know strong relationships are built on a foundation of love. So if agents claim that the foundation of their businesses is strong client relationships, doesn't it logically follow that agents and clients should be in love?
No, not the “might as well face it, you're addicted to love” kind of love. Maybe more like the wonderful song from “Fiddler on the Roof”: “Do you love me? Do I what?” When Tevye and his wife eventually realize that after 25 years, “I suppose I do” is the answer, their discovery is still as warm and glowing as any Romeo and Juliet may have conjured in their wildest teenage angst. Similarly, in the beginning your relationship with your customers was more like Tevye's arranged marriage. But after all these years, do they suppose you love them, too?
Specifically, with apologies to the Mindbenders, would your clients sing “Wouldn't you agree, agent, you and me, we got a groovy risk management kind of love?”
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