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Invest in professional development

In this economic environment, some agencies are cutting professional development investments to save money, while others are committed to professional development programs.

By Anita Z. Bourke, CPCU, AINS | Updated on January 31, 2010

In this economic environment, some agencies are cutting professional development investments to save money, while others are committed to professional development programs. Firms that invest in professional development position their organizations to capitalize on growth opportunities when the economy rebounds. They are investing in a knowledgeable, loyal and passionate workforce.

According to Deloitte’s 2009 Shift Index study, “The best and brightest employees are attracted to firms that are rich in relationships, generate knowledge flows, and provide tools and platforms to help them grow and achieve their fullest potential.” I would assert that professional development is a critical “tool” that helps both employees and employers to succeed.

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