In this economic environment, some agencies are cutting professional development investments to save money, while others are committed to professional development programs. Firms that invest in professional development position their organizations to capitalize on growth opportunities when the economy rebounds. They are investing in a knowledgeable, loyal and passionate workforce.
According to Deloitte's 2009 Shift Index study, “The best and brightest employees are attracted to firms that are rich in relationships, generate knowledge flows, and provide tools and platforms to help them grow and achieve their fullest potential.” I would assert that professional development is a critical “tool” that helps both employees and employers to succeed.
The Rule Co., a regional broker with offices in Pasadena and Newport Beach, Calif., understands the benefits of professional development, said Betsey L. Brewer, CPCU, partner and senior vice president. “In late 2008 we noticed that many prospects were seeking more than price,” she said. “They needed real help with their insurance decisions. They valued knowledge and expertise; we were able to provide both.”
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