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What do agents want? You might be surprised

Although conferences and speaker events can be great tools for agents to learn and network, a recent survey reveals most agents would rather stay in their offices than attend such events.

By Daniel Hays | Updated on January 26, 2010
Conferences, luncheons and speaker events can be great tools for insurance agents to learn about new products, educate themselves and network with other agents. However, a recent survey revealed most agents would rather stay in their offices and at their desks than attend such events.

This is just one example of the findings in a recent Mintel Comperemedia online survey of 275 captive and independent insurance agents that revealed that many agents feel they need to be in the office to grow their business. In short, if they aren’t at their desks, they aren’t making money. So for professional enrichment, growth and networking, agents prefer initiatives that allow them to learn while still keeping in touch with clients and growing their businesses.

Insurers should recognize this preference and provide agents with support and incentives that simplify their efforts, rather than distracting them from their core goals.

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