VERTEX, Inc., a provider of services and software to the insurance industry, has introduced a term and permanent life product platform and partnered with Blue Frog Solutions, a provider of life and annuity order entry systems, as the first consumer of VERTEX's electronic transmissions.

VERTEX worked to help define ACORD's Product Profile for Life (PPfL) transmittal so product rules can be distributed externally to insurance partners in support of electronic life product sales.

Blue Frog's AFFIRM for Life platform will adhere to a carrier's product rules as communicated by VERTEX. Previously, VERTEX and Blue Frog worked in a similar manner to develop fully their annuity offerings.

VERTEX's VTXml Product Suite is an ASP model built on a .NET framework that combines the support of multiple product lines within a single access point. The insurance carrier is able to share company-level product information across product lines, such as investment vehicles, and isolate product line-specific information when applicable, such as life coverages vs. annuity riders.

"We value our industry technology partnerships with companies including Blue Frog, and we are fortunate we can depend on them when developing solutions that benefit our mutual clients," says Steve Wilson, president and CEO of VERTEX. "Our new life product functionality illustrates that synergy."

"We see VERTEX as a key partner in bringing every insurance company into our AFFIRM for Life solution," says Dan Smith, CEO of Blue Frog. "Blue Frog and VERTEX have worked closely together over the years to simplify selling insurance."