Aflac has unveiled a new Web site that stars the Aflac duck in a series of amusing and interactive animations. Aflac.com seeks to communicate effectively the need for insurance to consumers and businesses alike.

The revamped Web site features an intuitive organizational structure, with sections tailored to the needs of consumers, business decision-makers, brokers, and prospective agents.

Each section of aflac.com encourages visitor participation as users click through and advance to the next page. In addition to the tools and information found within the site, the home page provides visitors with the opportunity to manage their own accounts, connect to and interact with the Aflac duck on Facebook and Twitter, find an agent, and obtain claim forms.

"The new aflac.com provides visitors with a dynamic, engaging, and entertaining experience," says Jeff Charney, Aflac senior vice president and chief marketing officer. "Whether you are a business owner, broker, prospective agent, or a consumer looking for ways to help protect your family's finances, you'll leave the site entertained and you'll know exactly how Aflac can work for and benefit you."

The new aflac.com site was created by Aflac's new media team in partnership with New York-based Firstborn and the Kaplan Thaler Group.