The revelations surrounding Tiger Woods' infidelities have helped one broker promote a new coverage aimed at organizations that built their branding campaigns around a celebrity whose reputation becomes tainted.

For more than two months, New York-based insurance broker DeWitt Stern has worked on developing a "Reputation Risk Insurance" product for the entertainment, arts and advertising risks in which the firm specializes, explained LeCount Moore, managing director for the firm.

Then on Thanksgiving, Tiger Woods crashed his Cadillac into a tree and a marketing opportunity was born.

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