Although less than a quarter of independent agents and brokers responding to a recent survey are using social networking in their marketing plans, almost 20 percent are considering it, according to an exclusive reader survey of American Agent & Broker readers.
Published in AA&B's December issue on Internet marketing, the unscientific survey suggests that although agents may still be holding back from full involvement in social media, interest is strong in reaching customers through other Web methods.
The online survey, which was conducted in October and November, included more than 600 participants of all sizes and locations. The questions focused on what types of Internet marketing methods users were currently employing, from basic Web sites to Twitter and Facebook.
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