Consumers' buying and shopping habits have changed. Think about what you do when you're thinking of buying a new product or service. For most people, the research process starts by going to the Internet and searching for that product or service. Using the Internet to search about insurance is no different.
According to comScore Inc.'s April 2009 Online Auto Insurance Report, 32.1 million auto quotes were submitted online in 2008. Of these, 52 percent of respondents said they had shopped for auto insurance within the past 12 months, and 63 percent went online to get a quote. The total number of policies actually purchased online, however, was just 2.3 million.
These numbers should be both an encouragement and a wake-up call to insurance agents. The trend of consumers and businesses going online to research their purchases is not going to slow down. Yet these numbers also show that even though people are going online to research, most still want to talk to a person before they actually purchase a policy.
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