If there's a lesson to be learned from Tiger Woods' recent personal disaster, it's that things happen that cannot be planned for—and that if something potentially explosive is uncovered, it should not be hidden or kept from the media.
This is exactly what Tiger Woods did after his car crash in the middle of the night. He basically hid in his house for days, refusing to talk to the police, let alone the press. The result was wild speculation, including an online story that his wife had chased him with a golf club and had broken out his car window before the crash.
The topic of dealing with the media during a crisis has been covered by National Underwriter at several conference seminars, including RIMS and PRIMA. The message is to be up-front and honest as soon as a situation is uncovered. Hiding something only leads to wild speculation and eventually can ruin an individual's or a company's reputation.
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