The ability of insurance professionals to sustain future business profitability requires examining operating principles and practices at the core of an enterprise able to capitalize on the opportunities of a changing world. The economic realities and regulatory proposals on the horizon are not mutually exclusive to an agent or broker's abilities to earn a profitable living.

The American Assn. of Managing General Agents (AAMGA) has built a committee system and established alliances to exploit the diverse talents in the wholesale insurance industry specifically, and the marketplace generally. Although the future is bright, it will require behaviors that have been the hallmark of trusted agents and brokers in the past:

o Committing to service that adds value to every transaction

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