Agents and brokers who are trying to win, or simply renew, clientele in the luxury hotel and resort segment are finding it more challenging than ever–but not because of rates, which remain relatively competitive and affordable for now.
Instead, the challenges come from the changing profile of the high-end hospitality industry and a still-sputtering international economy.
Meeting these challenges requires the broker to be well-prepared, adaptable, and able to work with experts and specialists committed to the segment.
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