Last month we posted an interview on our Web page with Progressive's Karen Barone, national distribution leader for agency business, which proved to be 0ne of our most popular features.
Not surprisingly, part of the article's interest -- or more accurately, controversy -- involves Progressive's promotion of direct purchase along with sales through its agency force.
Many of our readers pointed to Progressive's heavy TV advertising -- currently featuring the wacky saleswoman character, "Flo" -- as testimony to its commitmemt to direct sales and cutting out the middleman. Surprisingly, in spite of the prevalence of Progressive advertising promoting direct sales, Barone noted that about 65 percent of Progressive's sales actually come through its more than 30,000 independent agencies.
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