Happy 40th birthday to the Internet! While its true moment of birth has been debated (as has been who created it–Al Gore notwithstanding–or even what it is exactly), many accounts put the date at Sept. 2, 1969, when a team of engineers developed the ARPANET. On that day, the scientists established the first network connection between two computers, introducing a new method of global communications. Most likely, they didn't have a clue about what was to come.
And to some extent, we still don't. Hot technologies quickly cool when hotter ones hit the Web. MySpace was all the rage, then Facebook, now Twitter. Who knows what's next and when?
Recently, I came across an article called “Managing Beyond Web 2.0,” intriguingly subtitled “Companies should prepare now for the day when Web 2.0 morphs into Web 3.0,” from McKinsey Online. The author is Donna Hoffman, a University of California professor who conducts research on Internet strategy and online consumer behavior.
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