Progressive recently named Karen M. Barone national distribution leader for agency business, charged with leading the company's more than 30,000 independent agencies in profitably growing their business. Barone, who started at Progressive in 1990 as a manager trainee, understands the importance of providing independent agents with "ease of doing business." She recently spoke with AA&B about what Progressive is doing to help its independent agents compete in an increasingly virtual insurance market.
AA&B: What is Progressive's current distribution strategy, and what are your plans to advance it?
Barone: Our goal is simple: to be consumers' No. 1 choice for auto insurance. Our distribution strategy to meet that goal is to be available whenever and wherever people want us to be, which includes the broadest distribution of any auto insurer through independent insurance agencies and direct by phone and on the Internet.
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