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Getting Personal- Marketing is more important now than ever

"When the economy gets tough, the tough get marketing." As we all know, the economy is going through troubling times.

By Jerry Thompson | Updated on August 31, 2009

“When the economy gets tough, the tough get marketing.” As we all know, the economy is going through troubling times. Every day brings depressing stories about corporate earnings, unemployment, bankruptcies, and lack of consumer confidence. As the bad news piles up, agencies seek and look for ways to cut costs and expenses. Marketing often is one of the first places targeted for such reductions. After all, isn’t marketing in bad times similar to selling ice cubes at the North Pole?

No. As one expert advises, nothing could be further from the truth.

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