For an insurance company, evaluating pricing and product mix regularly is an essential part of doing business successfully and staying on top of the competition. But with the soft market driving premiums down and insurance becoming more of a commodity all the time, choosing a differentiator other than price is crucial.
Service is a key differentiator not every company can deliver successfully.
The most important time for your company to demonstrate superior service is during the claim process, through fast, fair and efficient claim-handling.
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