In the last few years, technology innovators have brought consumers a profusion of so-called social web or Web 2.0 tools, such as blogs, social networks, video sharing sites, microblogging, and other products. These new services are vastly different than prior generations of web sites because of three key elements:
|- They are driven by users.
- They are linking people to one another like never before.
- They are putting power in the hands of consumers, who are influencing and informing each other.
People are now asking each other questions in real time and from all over the world — and giving each other answers. But are these new web tools relevant to insurance professionals? Do they make any difference to people who need to bring customers and premiums in the door, and keep them there?
The answer is definitely yes.
In order to understand and use the social web, we must realize that a sociological shift is taking place. Yes, technology enables what is happening in social networking. But technology is simply extending and broadening the human experience of communicating with and learning from others.
Want to continue reading?
Become a Free PropertyCasualty360 Digital Reader
Your access to unlimited PropertyCasualty360 content isn’t changing.
Once you are an ALM digital member, you’ll receive:
- Breaking insurance news and analysis, on-site and via our newsletters and custom alerts
- Weekly Insurance Speak podcast featuring exclusive interviews with industry leaders
- Educational webcasts, white papers, and ebooks from industry thought leaders
- Critical converage of the employee benefits and financial advisory markets on our other ALM sites, BenefitsPRO and ThinkAdvisor
Already have an account? Sign In Now
© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.
